Managing Director, Executive and Business Coach

Semhar (Sam) Abraham, The founder of Transformations Coaching Group and Co-founder of Transformed Outcomes. Semhar ‘Sam’ Abraham is a Melbourne-based Certified Life, Business and Executive Coach.

Sam holds both European and Australian qualifications in business management, accounting and director secretariat. Sam has studied Microsoft Office Business intelligence software, the global share market particularly the USA, options and FOREX. Sam speaks 5 languages and has held positions in administration, public relations and staff liaison, project management and business development.

Sam’s coaching and business qualifications reflect her diverse personal and business experiences in different countries, companies and employment sectors. Sam brings that wide breadth of knowledge and experience to every client she coaches. Sam’s unique and far-ranging experience gives her the ability to coach and relate to individuals across a wide range of circumstances and experiences.

Sam is intelligent, compassionate and has a warm, open personality. She listens patiently while facilitating change in those she coaches. She is relentless in her mission to make a real difference in helping people succeed, both in their life and in business.

“My decision to appoint Sam as a business coach was one of the best decisions I’ve made for myself as well as my company. Sam has the qualities you would expect from a coach. A good listener with the ability to intelligently analyses issues logically. She has a wide range of knowledge and an excellent understanding of business models. The business knowledge and skills she possesses meant that Sam was able to very quickly understand my company’s business and my role in its future direction.

I needed to get some clarity on the strategic position of my company moving forward and she was able to provide me with a much needed structured program. Through this program Sam delivered pragmatic solutions underpinned with a commitment to achieving results.

Sam has maturity beyond her years and I would not hesitate to recommend her services to any business executive or business owner.”

Chris C.
Director CPA firm

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